ASH Atlanta

Andy Heyman leads the growing team at ASH Ventures with a mandate to focus on investing in companies that facilitate digital enablement across a wide array of industries, and Atlanta, his hometown. Heyman’s experience in the technology space and execution capabilities come from multiple C-level roles at businesses ranging $1M-3.5B.

Heyman served as a senior executive across various technology-enabled businesses throughout his 30-year corporate career. After spending eight years at Accenture in the early 1990s, Heyman became a senior executive at privately held Radiant Systems. After a highly successful IPO a year later, Heyman held various division president roles before becoming chief operating officer of the company. He served in this capacity until NCR acquired Radiant in 2011 for 19x EBITDA.

Heyman stayed with NCR, first running the combined Hospitality Divisions of NCR and Radiant before serving as division president of NCR’s Financial Services Division.  As President of NCR Financial Services, Heyman’s primary responsibilities included overseeing R+D, sales, and consulting for the $3.5 billion business. He then left to become CEO of Catalina Marketing where he remained for two years before leaving to focus on ASH Ventures full time.

During his corporate career, Heyman oversaw both organic and inorganic growth including over a dozen acquisitions. Within the technology industry, he has experience with hardware, networks, software and Saas Models, marketplaces, consulting, and digital marketing. During the last two decades, he invested his family office money, most of which was generated from various liquidation events, into private businesses he felt had a unique moat, a reasonable valuation, and were run by operating partners he trusted. His private investment portfolio generated exceptional returns, which helped fuel his conviction to focus full-time on ASH Ventures in 2018 along with a remarkable group of investors.

Melissa Heyman is responsible for managing the allocation of ASH resources, including the human and financial capital of the firm. She is invaluable in assessing new investment opportunities and structuring deals and provides strategic guidance to ASH’s portfolio companies.

Previously, Heyman worked as an analyst at GMT Capital, a multibillion hedge fund based in Atlanta from 2010-2016. There she was primarily responsible for overseeing the fund’s energy and retail portfolios and industry-specific strategies. From 2006-2008 she worked at The Sterling Group in Houston, an operationally minded private equity firm focused on making majority investments in manufacturing, distribution and industrial service businesses. Heyman also spent a few years at Credit Suisse, in their energy investment banking group in Houston, TX. She has an MBA from Wharton and a B.S. in Chemical Engineering from Georgia Tech.

Josh is a seasoned hospitality and operations executive with a proven track record in scaling businesses, developing high-performing teams, and driving strategic growth. In 2025, he joined ASH ATLANTA Investment Partners as Principal of Portfolio Company Operations, where he is responsible for maximizing the value of portfolio investments, building strong relationships with CEOs and key operators, and developing the ASH ATL Playbook and Operator Network to drive operational excellence across businesses.

Prior to ASH ATLANTA, Josh spent 12 years at Shake Shack, where he served as Director of Operations for the Southeast. In this role, he led new store openings, financial planning, and strategic market development, overseeing multi-unit operations and optimizing performance across locations. He specialized in developing and placing leadership talent, identifying operational opportunities, and ensuring compliance with safety, financial, and legal standards.

Josh holds a bachelor’s degree from Indiana University and a Master of Business Administration in Hospitality from Johnson & Wales University. His expertise in operational strategy, financial management, and leadership development continues to shape businesses and drive long-term success.

Cate joined ASH Atlanta Investment Partners in 2023 and is responsible for the accounting, financial and investor reporting, and compliance functions of the firm.

Prior to ASH, Cate was a Financial Reporting and Accounting Manager at Pathstone, a wealth management firm serving multigenerational families, single family offices, and foundations. She also previously held a position as the Controller of a single family office and worked in the audit practice at PricewaterhouseCoopers. Cate has a Bachelor of Business Administration and Master of Accountancy from Auburn University and is a Certified Public Accountant.